Why *does* ACC feel the need to spend 5 million of their stolen money on TV advertising?
From David Farrar:
Heather Roy usefully points out that the monopoly ACC is spending $5.1 million just to make people feel good about having ACC. That's a disgraceful waste of money. Advertising promoting safety or accident reduction is valid and laudable, but this self promotion is an insult to those who have to pay the levies to fund it.A friend who pays some fairly serious money to help fund those levies does feel insulted. They sent me this short missive:
Anybody come up with any suggestions why ACC feel the need to spend 5 million of their stolen money on TV advertising? Do they want us to go out and get more injuries so we can make more claims. I'd much rather they lowered my rates instead.Good point.